About Us

I am proud of my last name and was dismayed when I first heard of Breitbart News, its divisive rhetoric and the right wing conspiracy theories it promoted. Fortunately, relatives had researched the family tree and it was quickly determined that neither Andrew Breitbart, the founder of that organization, nor his adoptive parents, were related to me.

Growing up, my dad and grandfather often told stories about one of my real ancestors, Zishe Breitbart, known in the early 1900’s as the strongest man in the world. There is even a movie about him! That’s someone I am happy to be related to.

In 2011 Breitbart News was out of control with its wild and disparaging stories about President Obama and his policies. Something had to be done to counter the negative association with the name Breitbart, so in June of that year I reserved this web address, knowing someone else would eventually grab it, and probably sooner rather than later. I thought of a blog, or maybe a store or combination of the two. But family emergencies and health matters delayed these plans and even now, I am struggling to catch up.

My parents, (Sonny and Bert to their many friends) taught me the importance of empathy and felt Trump was everything a President should not be. Someone with no empathy at all. Someone very dangerous. The Yiddish names my parents sometimes used to describe him were not complementary, translated to a part of the male anatomy and like many Yiddish words, their vocalization makes it difficult not to laugh (one rhymes with klutz, another with shuck).

This store is dedicated to Mom and Dad. Perhaps they are smiling down on me from somewhere.

HAVE ANY QUESTIONS?

Happy shopping!